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Kasese Based Tour Guides & Operators Engage in A One Day Capacity Building Seminar


As Tourism stakeholders in Kasese unite efforts to brand the district as a tourism destination, capacity building is a critical part of ensuring a sustainable future for the travel industry and its role in supporting the global sustainable development goals.

According to Moscardo, (2008b), capacity building for tourism includes components like planning, increasing knowledge and awareness, and implementing plans.

Strengthening the quality of the tourism workforce makes the industry more resilient  to face various risks and threats posed by changes in socioeconomic, environmental and geopolitical conditions.

Kasese Tour Operators and Guides Association (KATOGA) in partnership with Kasese Youth in Tourism Association (KAYITA) organised a one day seminar yesterday 14th May, 2023 at Celak Vocational College Main Hall in Kasese Municipality.

The capacity building seminar was addressed to participants committed to the topic and willing to contribute to building a highly interactive and quality tour guiding service with sharing their experiences and learning from each other.

The seminar aimed to build and share the knowledge and know-how of participants on: •The Qualities of a good Tourist guide •Customer care
•Briefing and debriefing of clients, and •Positioning the potential of the Bakonzo culture as a tourism product  at Destination Kasese

Exevia Baluku the chairperson KATOGA revealed that similar engagements will be done to contribute to having a professional workforce to handle the tourism traffic resulting from destination marketing being done by Kasese Tourism Investors Forum (KTIF).

“Collaborative grassroots learning and action efforts are ideal for improving the prosperity of a destination. We shall always do this to get the best out of our people,” Baluku said.

Participants during the training

Ruth Biira, a tourist guide attached to Rwenzori Trekking services said she learnt a lot from the training especially positioning culture as a tourism product.

“The knowledge learnt here will enable me to add cultural heritage tourism as a product on my itineraries, I have found it interesting,”  She said.

Kameli Zepha Bwambale, a Business Development Specialist and trainer, emphasised that culture and heritage tourism is a fast-growing and high-yielding sector.

“As we grow destination Kasese, our effort has to be directed to cultural heritage tourism as a product because it creates enjoyable opportunities for both local and foreign visitors attracted to the cultural arts, history, and preservation,” he said.

Tourism development in Kasese has been visualized as a development tool not just in promoting tourism growth but also in eradicating rural poverty.


  1. I am Masereka Samuel from Bwera kasese a degree holder in Travel and Tourism Management but l live in kampala now and i wish to also add my voice about the issue of promoting kasese as a tourism destination, Kasese is a unique destinations in Uganda that is rich and blessed with diversity of flora and fauna is the Rwenzori mtn, beautiful scenery, rivers, lakes, water falls, the beautiful culture which is hospitable with unique values among others. But we can use our culture as one element to come up with unique tourism products other than basing on nature alone.
    I love the thing and we have to come together as tourism stakeholders the local communities, tour operators, tour guides, tourism Associations, government among others, to join efforts to lay stategies on how to promote this.
    And also to come 🆙 with new tourism products and improving the availabel products using the available limited resources in order to maxmize customer utility when consuming our tourism products.
    I request to send my voice to the other concerned persons about this issue that am available to join them to promote and acheive this together.

    • Its a along read but worth it. We have a lot to offer but we have been blinded by the National Parks ( I am sorry to say). The Bakonzo cultural practices such as the unique naming system is a hot tourism product that we must sell.


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